Project

01

Promoting Fearless in the digital space through social media graphics.

The project focuses on creating compelling social media graphics for a leading tech company. Its objectives include visually communicating complex tech concepts, maintaining brand consistency, engaging diverse target audiences, showcasing innovation, educating about technology's societal impact, and using analytics for continuous improvement.

Info

02

Role

Graphic Designer

Project duration

2023 - 2024

Tools

Adobe Express, Illustrator, Figma, Google Workspace, After Effects

Skills

Typography, Color, Branding,

Project

01

Promoting Fearless in the digital space through social media graphics.

The project focuses on creating compelling social media graphics for a leading tech company. Its objectives include visually communicating complex tech concepts, maintaining brand consistency, engaging diverse target audiences, showcasing innovation, educating about technology's societal impact, and using analytics for continuous improvement.

Info

02

Role

Graphic Designer

Project duration

2023 - 2024

Tools

Adobe Express, Illustrator, Figma, Google Workspace, After Effects

Skills

Typography, Color, Branding,

Project

01

Promoting Fearless in the digital space through social media graphics.

The project focuses on creating compelling social media graphics for a leading tech company. Its objectives include visually communicating complex tech concepts, maintaining brand consistency, engaging diverse target audiences, showcasing innovation, educating about technology's societal impact, and using analytics for continuous improvement.

Info

02

Role

Graphic Designer

Project duration

2023 - 2024

Tools

Adobe Express, Illustrator, Figma, Google Workspace, After Effects

Skills

Typography, Color, Branding,

Deliverable #2

04

Exhibiting company's values and boldness in motion graphic.

Exhibiting company's values and boldness in motion graphic.

Exhibiting company's values and boldness in motion graphic.

Besides static graphics, I also assisted with creating motion graphics for various videos and clips. Some of the general work I did includes:

  • Creating shorts templates

  • Creating full video templates (name tags, intro/outro, etc)

  • Unique graphics dependent on text content

  • Full motion graphic info videos

Besides static graphics, I also assisted with creating motion graphics for various videos and clips. Some of the general work I did includes:

  • Creating shorts templates

  • Creating full video templates (name tags, intro/outro, etc)

  • Unique graphics dependent on text content

  • Full motion graphic info videos

The results

05

Proven metrics to show how much these graphics created impact on digital platforms.

Proven metrics to show how much these graphics created impact on digital platforms.

Proven metrics to show how much these graphics created impact on digital platforms.

Creating diverse graphics for social media is beneficial because it represents and includes variety, enhancing engagement and connection with a wider audience. It boosts brand image by showing inclusivity and creativity, educates audiences about different perspectives, and expands global reach by appealing to diverse communities.

Overall, diverse graphics enrich content, strengthen audience connection, and positively impact brand perception in the digital realm.

  • New illustrations, icons, and templates to use for social media.

  • Create more diverse opportunities for SEO optimization (alt text, etc).

  • Enhanced workflow to achieve time reduction in production/development time of graphics in videos and social posts.

Creating diverse graphics for social media is beneficial because it represents and includes variety, enhancing engagement and connection with a wider audience. It boosts brand image by showing inclusivity and creativity, educates audiences about different perspectives, and expands global reach by appealing to diverse communities.

Overall, diverse graphics enrich content, strengthen audience connection, and positively impact brand perception in the digital realm.

  • New illustrations, icons, and templates to use for social media.

  • Create more diverse opportunities for SEO optimization (alt text, etc).

  • Enhanced workflow to achieve time reduction in production/development time of graphics in videos and social posts.

40%

increase in growth traffic.

40%

increase in growth traffic.

254k

page views in 2023.

254k

page views in 2023.

80k

new users to company site.

80k

new users to company site.

650k

search impressions through digital ads, and campaigns.

650k

search impressions through digital ads, and campaigns.

+4k

followers increase on LinkedIn within 2 years.

+4k

followers increase on LinkedIn within 2 years.

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Description

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Description

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Description

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Description

254k

page views in 2023.

254k

page views in 2023.

650k

search impressions through digital ads, and campaigns.

650k

search impressions through digital ads, and campaigns.

40%

increase in growth traffic.

40%

increase in growth traffic.

80k

new users to company site.

80k

new users to company site.

+4k

followers increase on LinkedIn within 2 years.

+4k

followers increase on LinkedIn within 2 years.

30+

videos utilizes graphic templates, which allows faster workflows.

30+

videos utilizes graphic templates, which allows faster workflows.

30+

videos utilizes graphic templates, which allows faster workflows.

30+

videos utilizes graphic templates, which allows faster workflows.

Background image of a UMBC Review mockup product

Want to collaborate?

My work is vibrant, hand-crafted, and professional in everyday whimsy. I’m currently scheduling clients for illustration, branding, and other design projects! Give me a holler if you think we can make something beautiful together.

Work with me

Work with me

Background image of a UMBC Review mockup product

Want to collaborate?

My work is vibrant, hand-crafted, and professional in everyday whimsy. I’m currently scheduling clients for illustration, branding, and other design projects! Give me a holler if you think we can make something beautiful together.

Work with me

Work with me

Background image of a UMBC Review mockup product

Want to collaborate?

My work is vibrant, hand-crafted, and professional in everyday whimsy. I’m currently scheduling clients for illustration, branding, and other design projects! Give me a holler if you think we can make something beautiful together.

Work with me

Work with me

Want to get in touch? Let’s chat

aphan@phanamy.com

LinkedIn

Github

©2024 Amy Phan. All Rights Reserved.

Want to get in touch? Let’s chat

aphan@phanamy.com

LinkedIn

Github

©2024 Amy Phan. All Rights Reserved.

Want to get in touch? Let’s chat

aphan@phanamy.com

LinkedIn

Github

©2024 Amy Phan. All Rights Reserved.