Project
01
Implementing Fearless brand in CFG Bank Arena.
Fearless partnered with Oak View Group to transform CFG Bank Arena into a newly renovated space for artists to perform in Baltimore. The two teams also set a goal to establish CFG Bank Arena as a hub for providing opportunities for underrepresented businesses and organizations to connect and collaborate. As a result of this partnership, Fearless gained access to the Fearless Club space for hosting concerts or company events. We had the opportunity to customize the space to better align with our company's brand, with the main effort culminating in the opening night event in April 2023.
Info
02
Role
Graphic Designer & Environmental Designer assistance
Project duration
1 month (2023 - opening)
Tools
Illustrator, After Effects, Photoshop
Skills
Design, Motion Graphics,
Project
01
Implementing Fearless brand in CFG Bank Arena.
Fearless partnered with Oak View Group to transform CFG Bank Arena into a newly renovated space for artists to perform in Baltimore. The two teams also set a goal to establish CFG Bank Arena as a hub for providing opportunities for underrepresented businesses and organizations to connect and collaborate. As a result of this partnership, Fearless gained access to the Fearless Club space for hosting concerts or company events. We had the opportunity to customize the space to better align with our company's brand, with the main effort culminating in the opening night event in April 2023.
Info
02
Role
Graphic Designer & Environmental Designer assistance
Project duration
1 month (2023 - opening)
Tools
Illustrator, After Effects, Photoshop
Skills
Design, Motion Graphics,
Project
01
Implementing Fearless brand in CFG Bank Arena.
Fearless partnered with Oak View Group to transform CFG Bank Arena into a newly renovated space for artists to perform in Baltimore. The two teams also set a goal to establish CFG Bank Arena as a hub for providing opportunities for underrepresented businesses and organizations to connect and collaborate. As a result of this partnership, Fearless gained access to the Fearless Club space for hosting concerts or company events. We had the opportunity to customize the space to better align with our company's brand, with the main effort culminating in the opening night event in April 2023.
Info
02
Role
Graphic Designer & Environmental Designer assistance
Project duration
1 month (2023 - opening)
Tools
Illustrator, After Effects, Photoshop
Skills
Design, Motion Graphics,
Discovery + Research
03
Preparing for opening night at CFG Bank Arena.
A few weeks before opening night, I consulted with the marketing team at Oak View Group to coordinate our deliverables. Despite our tight timeline, we successfully finalized and produced several materials in time for the event.
Discovery + Research
03
Preparing for opening night at CFG Bank Arena.
A few weeks before opening night, I consulted with the marketing team at Oak View Group to coordinate our deliverables. Despite our tight timeline, we successfully finalized and produced several materials in time for the event.
Discovery + Research
03
Preparing for opening night at CFG Bank Arena.
A few weeks before opening night, I consulted with the marketing team at Oak View Group to coordinate our deliverables. Despite our tight timeline, we successfully finalized and produced several materials in time for the event.
Deliverable #1
04
Signage and wayfinders.
I was responsible for creating the logo signage to integrate our brand and culture into the space. A similar logomark is used for wayfinders outside the club space.
Deliverable #1
04
Signage and wayfinders.
I was responsible for creating the logo signage to integrate our brand and culture into the space. A similar logomark is used for wayfinders outside the club space.
Deliverable #1
04
Signage and wayfinders.
I was responsible for creating the logo signage to integrate our brand and culture into the space. A similar logomark is used for wayfinders outside the club space.
Video credit: CFG Bank Arena.
Deliverable #2
05
Extra brand materials, including space promotions.
Alongside the environmental/wayfinding designs, we have also developed other materials that contribute to the branded space. Below, you can find some of these materials that are currently in use or were used during the opening of the concert arena.
Deliverable #2
05
Extra brand materials, including space promotions.
Alongside the environmental/wayfinding designs, we have also developed other materials that contribute to the branded space. Below, you can find some of these materials that are currently in use or were used during the opening of the concert arena.
Deliverable #2
05
Extra brand materials, including space promotions.
Alongside the environmental/wayfinding designs, we have also developed other materials that contribute to the branded space. Below, you can find some of these materials that are currently in use or were used during the opening of the concert arena.
Results
06
Analyzing the impact.
With the launch of Fearless Club, the space within CFG Bank Arena has been used for various events, including: concert unique/VIP space event, external meetings, company hosted events.
Results
06
Analyzing the impact.
With the launch of Fearless Club, the space within CFG Bank Arena has been used for various events, including: concert unique/VIP space event, external meetings, company hosted events.
Results
06
Analyzing the impact.
With the launch of Fearless Club, the space within CFG Bank Arena has been used for various events, including: concert unique/VIP space event, external meetings, company hosted events.
ARENA METRICS (2024)
#4
ranked in top venues worldwide (10k-15k capacity, 2024)
#4
ranked in top venues worldwide (10k-15k capacity, 2024)
#4
ranked in top venues worldwide (10k-15k capacity, 2024)
460K+
total attendance in 2023
460K+
total attendance in 2023
460K+
total attendance in 2023
70+
No. of shows since the opening in 2023.
70+
No. of shows since the opening in 2023.
70+
No. of shows since the opening in 2023.
900+
person accommodation.
900+
person accommodation.
900+
person accommodation.
Want to collaborate?
My work is vibrant, hand-crafted, and professional in everyday whimsy. I’m currently scheduling clients for illustration, branding, and other design projects! Give me a holler if you think we can make something beautiful together.
Work with me
Work with me
Want to collaborate?
My work is vibrant, hand-crafted, and professional in everyday whimsy. I’m currently scheduling clients for illustration, branding, and other design projects! Give me a holler if you think we can make something beautiful together.
Work with me
Work with me
Want to collaborate?
My work is vibrant, hand-crafted, and professional in everyday whimsy. I’m currently scheduling clients for illustration, branding, and other design projects! Give me a holler if you think we can make something beautiful together.
Work with me
Work with me
©2024 Amy Phan. All Rights Reserved.
©2024 Amy Phan. All Rights Reserved.
©2024 Amy Phan. All Rights Reserved.