Project
01
Expanding out the Fearless brand materials.
During my time at Fearless, I've contributed to designing new brand materials through physical and digital mediums. Instead of creating a completely new branding style, I understood and adapted their pre-existing brand identity to develop new graphics.
Info
02
Role
Graphic/Brand Designer
Project duration
2 years
Tools
Illustrator, Google Workspace, Photoshop
Skills
Design, Typography, Illustrating
Project
01
Expanding out the Fearless brand materials.
During my time at Fearless, I've contributed to designing new brand materials through physical and digital mediums. Instead of creating a completely new branding style, I understood and adapted their pre-existing brand identity to develop new graphics.
Info
02
Role
Graphic/Brand Designer
Project duration
2 years
Tools
Illustrator, Google Workspace, Photoshop
Skills
Design, Typography, Illustrating
Project
01
Expanding out the Fearless brand materials.
During my time at Fearless, I've contributed to designing new brand materials through physical and digital mediums. Instead of creating a completely new branding style, I understood and adapted their pre-existing brand identity to develop new graphics.
Info
02
Role
Graphic/Brand Designer
Project duration
2 years
Tools
Illustrator, Google Workspace, Photoshop
Skills
Design, Typography, Illustrating
Deliverable #1
03
Documents & Prints.
With the request to integrate more photos into our branding materials in 2024, we realized the need to rebuild the branding architecture to better align with our target audiences.
To expand the existing brand, we strategized and categorized graphic and content styles for our main target audiences.
Initially, our graphic style was more playful and bold. However, we recognized the necessity for a more professional, bolder, and abstract style while maintaining our overall branding identity. Below, you can find some new designs (drafts/finalized) utilizing this new approach.
Deliverable #2
04
New presentation slides.
I created new presentation slide templates and unique layouts that aligns with the company's brand guidelines. This involved using the brand's colors, typography, and imagery to ensure consistency and visual impact. Through careful planning and iterative feedback, I crafted slides that effectively conveyed key messages while maintaining a cohesive and engaging design throughout.
Deliverable #2
04
I created new presentation slide templates and unique layouts that aligns with the company's brand guidelines. This involved using the brand's colors, typography, and imagery to ensure consistency and visual impact. Through careful planning and iterative feedback, I crafted slides that effectively conveyed key messages while maintaining a cohesive and engaging design throughout.
New presentation slides.
Deliverable #2
04
New presentation slides.
I created new presentation slide templates and unique layouts that aligns with the company's brand guidelines. This involved using the brand's colors, typography, and imagery to ensure consistency and visual impact. Through careful planning and iterative feedback, I crafted slides that effectively conveyed key messages while maintaining a cohesive and engaging design throughout.
Deliverable #3
05
Showcasing our community through Illustrative storytelling.
A lot of our material uses unique graphic illustrations to better visualize the content in a quick and effective way.
Deliverable #3
05
Showcasing our community through Illustrative storytelling.
A lot of our material uses unique graphic illustrations to better visualize the content in a quick and effective way.
Deliverable #3
05
Showcasing our community through Illustrative storytelling.
A lot of our material uses unique graphic illustrations to better visualize the content in a quick and effective way.
Object Illustration Graphics
People Illustration Graphics
The results
06
These new graphics are still being used for important brand materials.
These new graphics are still being used for important brand materials.
These new graphics are still being used for important brand materials.
After the release/updates of new branding materials, these new graphics are used for important projects and events. Some include:
Company-wide meetings
External company pitch decks
Seminar sponsor ads
Onboardings
External/client project uses (department uses, user sessions, fairs, etc)
After the release/updates of new branding materials, these new graphics are used for important projects and events. Some include:
Company-wide meetings
External company pitch decks
Seminar sponsor ads
Onboardings
External/client project uses (department uses, user sessions, fairs, etc)
Want to collaborate?
My work is vibrant, hand-crafted, and professional in everyday whimsy. I’m currently scheduling clients for illustration, branding, and other design projects! Give me a holler if you think we can make something beautiful together.
Work with me
Work with me
Want to collaborate?
My work is vibrant, hand-crafted, and professional in everyday whimsy. I’m currently scheduling clients for illustration, branding, and other design projects! Give me a holler if you think we can make something beautiful together.
Work with me
Work with me
Want to collaborate?
My work is vibrant, hand-crafted, and professional in everyday whimsy. I’m currently scheduling clients for illustration, branding, and other design projects! Give me a holler if you think we can make something beautiful together.
Work with me
Work with me
©2024 Amy Phan. All Rights Reserved.
©2024 Amy Phan. All Rights Reserved.
©2024 Amy Phan. All Rights Reserved.